Use BPM to Give Your Business an Edge

If you want to build your business to a new level, you need to have the right strategies and techniques that have been proven to work. Without them, you are doomed to repeat past mistakes that you could avoid. One strategy you can leverage is BPM (Business Process Management). This allows you to optimize your workflow and become more efficient to grow faster while cutting costs in the following ways that give your business and edge:

Marketing Automation

Your marketing is the lifeblood of your online business. Without marketing, you could have the best product in the world but no one would know it exists. So don’t let your marketing be uncontrolled, untracked, and unmanaged. Use a BPM strategy, such as one involving a low-code platform, to allow your marketers to see where the money is going and where it’s actually coming from. You might identify strategic opportunities to cut back on costs on one marketing channel while doubling down on another.

Resource Allocation

You have a finite number of resources at your disposal as a company. This includes everything from capital, to people, to physical assets. But what will make the difference is not the inherent resources you have now, but how you use them. BPM will help you see what the most profitable deployment of your resources is to produce more profit while minimizing your downside.

Customer Profiling

In any company, there is something called the 80/20 rule. This means that 20 percent of your sales are coming from about 80 percent of your customers, while the other 80 percent of your sales come from just 20 percent. If you could replicate that 20 percent that was giving you the 80 percent of sales, would you do it? Of course you would. And that’s the power of business process management. When you understand the processes that produced those great customers in the first place, you can create a map of how to attract more of those customers in the future. Creating a customer profiling plan is a win-win, because you serve more people at the highest level while protecting your profits and eliminating the problem customers.

Customer Service

Every time your customer service reps speak with someone, they are spending company money. After all, their salaries are going into the expense category of the business. So how can you cut down on these calls? By streamlining the process. Figure out common objections, problems, and solutions, and make a business process out of it that you manage with software. It makes it simple to get to the bottom of solutions without spending beyond your budget.


Every sales person has their own way of making the sale. Thus the problem is, sales processes are not easily replicated. However, you can create a business process around it and have the main outline of the sale automated. There are several notable strategies from which you can create a successful sales foundation. Why let your sales staff mess around when they could be lining their pockets, and yours, while helping more customers?

Strategic Planning

If you don’t know where you’re going, you can’t arrive there. BPM practices teach you to plan ahead and give you the tools to follow through. That way, your large goals aren’t out of reach anymore, but rather a matter of putting your plan into action.

If you don’t have an advantage over your competition in today’s business world, good luck getting the results you’re looking for. Only the companies that are able to strategically identify areas they can improve and dominate will see the end of the digital age that give consumers all the bargaining power. So don’t hesitate. Get BPM working for you in your business today or risk not having enough profit to keep the lights on.

Lewis Robinson

Lewis Robinson is a business consultant specializing in social media marketing, CRM, and sales. He’s had the opportunity to manage his own startup businesses and currently freelances as a writer and business consultant. He can be contacted at


Leave a Reply

Your email address will not be published. Required fields are marked *