Victor Howard

Victor Howard is Sr. Director of Marketing and Customer Care for Gexa Energy. Victor has more than 18 years experience delivering large-scale customer-centric business transformation, institutionalizing the use of analytics in decision-making, improving business with BPM and Six Sigma, and deploying best-in-class strategies and capabilities for customer loyalty marketing, demand generation, and marketing process management. Prior to joining Gexa Energy, he held marketing, operations and consulting, leadership positions with The North Highland Company, Hewlett-Packard, Chase Manhattan, and May Company Department Stores. Victor holds a B.B.A. in Marketing from Texas A&M University and a M.B.A. in Marketing from University of St. Thomas. Victor can be contacted by email at victor.howard@yahoo.com or on his Ideas-to-Action blog at http://victorhoward.typepad.com.
Victor Howard

  • Innovation: Customer Experience – The Marriage of Marketing and Business Process

    by

    Victor Howard

    Innovation: Customer Experience – The Marriage of Marketing and Business ProcessAside from being highly successful online retailers, what do Amazon.com, Land’s End, e-Bay, and Barnes and Noble have in common? They have all embraced the principles of Customer Experience Management (CEM). Using numerous anecdotes from actual company narratives, Victor Howard brings the tenets of CEM…

  • Innovation: Leadership Qualities that Enable Innovation

    by

    Victor Howard

    Innovation: Leadership Qualities that Enable Innovation Victor Howard contends that accomplishing transformation is the mission of organizational leaders, and the process of transformation, more often than not, involves innovation. In his Column this month, he discusses the three qualities common among all leaders who successfully deliver innovation – focus, foundation, and freedom. Read Victor’s insightful…

  • Innovation: Five Secrets for Delivering Process Improvement in less than 60 Days

    by

    Victor Howard

    Innovation: Five Secrets for Delivering Process Improvement in less than 60 Days This month Victor Howard and Clay Richardson invited a guest columnist, Cornelius Pone, to share his experiences in helping companies build new business applications and systems. He says what we know to be true—that a fast turnaround from conception to final roll out…

  • Innovation: Create an Atmosphere of Innovation

    by

    Victor Howard

    Innovation: Create an Atmosphere of Innovation If your eyes have ever glazed over at the exhortation to think outside of the box, you’ll welcome Victor Howard and Clay Richardson’s Column this month. In a lively and engaging style, they offer sound advice on ways to avoid the hackneyed vernacular of “innovation” and to create an…

  • Innovation: Accelerating Business Innovation

    by

    Victor Howard

    Innovation: Accelerating Business Innovation Are you interested in knowing how BPM Technology can provide a framework to accelerate business innovation? Be sure to read Victor Howard and Clay Richardson’s Column for a clear and concise presentation of BPM’s five unique characteristics that enable an organization to accelerate the pace of innovation.

  • Business Innovation: A Balanced Appraoch

    by

    Victor Howard

    Business Innovation: A Balanced Appraoch In their initial BPTrends Column, Victor Howard and Clay Richardson define three concepts imperative to understanding and guiding business innovation. They then go on to discuss the first of these concepts – Creating Value. Read their Column to learn how “ease and grace” relate to Creating Value and the Process…